Greater Northern Raiders
Cricket North approached zest to create an identity for the Greater Northern Raiders, a developmental cricket team combining promising young cricketers from both the NTCA & NWTCA, to compete in the Hobart-based Cricket Tasmania Premier League (CTPL). This both saves aspiring state cricketers having to relocate south away from their families prematurely and allows players to continue to be heavily involved in their local clubs.
The Raiders logo visually represents the ‘’invasion’’ of the Northern half of the state into the CTPL, and the competitive nature of their game plan, by using an armoured, combative figure. It was important to use a gender-neutral illustration, as the Raiders will field both male and female CTPL teams in the future.